ICatalyst
Market Assessment

Market Assessment

You have your concepts in place, you understand the value and where in the market it fits, but what does that market look like?  Is it red-ocean, blue-ocean?  What is the competitive landscape and the overall value of the market you are looking to compete in?  These are the questions answered by the Market Assessment.

ICatalyst will create a report after going through the process of:

  • Understanding your offering
  • Researching the direct and secondary markets related to your offering
  • Conduct a gap analysis of the market based on expectations
  • Identify and assess competitors or likely competitors in the space
  • Performing a risk analysis on the competitive landscape