ICatalyst is a Singapore based consultancy initially founded in the UK in 2007 having moved its headquarters to Singapore in 2014. ICatalyst has evolved to help Startups and SMEs identify primary value and to enable focus within those primary values.
When building and running a business, focus is important, and focusing on delivering value is key to building a successful business. With all that needs to be managed it becomes easy to get tangled in a mess of secondary priorities that, while required, distract teams from bringing a business to the next level quickly. ICatalyst helps to separate and execute on those secondary tasks while you and your team keep focus on what drives your business forward.
We take care of the secondary tasks to enable you to better leverage your team and build your business.
What areas can we help? It depends on what stage of the business cycle your business is in.
Business Cycle Stages
This is the initial stage of any product of business. The pre-launch, a time for experimenting and research to give the best chance that any effort and investment with bring the returns expected. Making sure that there is a need, and understanding how to fill that need.
An initial offering is in place, it is in this stage that the offering is introduced to the market and time to assess the impact vs the expectations.
There is an understanding of how the offering not only fits in the market, but also how that offering is providing value to the customers. The offering is working and it is time to scale.
The offering has a high degree of market penetration. Profitability is high and others are starting to see the space as worthwhile to enter. If you are a first mover, time to cement your advantage, if you are a fast follower time to stand on the shoulders.
Everything must come to an end regardless of the reason. A pivot, regulation changes, customer sentiment shifts, in many cases the end is not in the control of the business. During this stage it is time to look at where the value is within the offering, and understand if there are ways to increase that value by shifting the focus of the offering, all while attempting to run business as usual.