You have your concepts in place, you understand the value and where in the market it fits, but what does that market look like? Is it red-ocean, blue-ocean? What is the competitive landscape and the overall value of the market you are looking to compete in? These are the questions answered by the Market Assessment.
ICatalyst will create a report after going through the process of:
- Understanding your offering
- Researching the direct and secondary markets related to your offering
- Conduct a gap analysis of the market based on expectations
- Identify and assess competitors or likely competitors in the space
- Performing a risk analysis on the competitive landscape